About B2A

Our Mission

Our Founder: Bridging Technology, Business, and Customer Support Excellence

With a dynamic career spanning IT project management, marketing, and customer support, Chantae' Williams is a versatile professional who thrives at the intersection of technology and business strategy. Her diverse experience, coupled with a results-driven mindset, makes her a sought-after expert for businesses looking to innovate and scale.

A Career Built on Expertise and Adaptability

Chantae' brings over 8 years of professional experience working across industries, including IT consulting, web development, and customer service. She has honed her skills by working with industrial clients both locally and remotely, delivering innovative solutions that align with business goals. At BlueSky, Chantae' excels in a customer support role, managing inquiries with efficiency and empathy while ensuring a seamless experience for clients. Her ability to build strong relationships and address pain points reflects her commitment to exceptional service. In her role as the Product Owner at UppaTop, Chantae' has overseen critical aspects of platform development, user engagement, and strategic planning. Her leadership has been instrumental in creating and improving solutions that enhance operational workflows and meet user needs.

The Birth of B2A Marketing & IT Consulting

In 2020, the world faced unprecedented challenges as the COVID-19 pandemic forced businesses to adapt rapidly or risk closure. Like many others, Chantae' found herself grounded during the lockdown period in Trinidad & Tobago. With her studies ongoing and her family to support, she began searching for opportunities in customer service and development work, both locally and remotely. However, despite her persistence and academic background, she faced repeated rejections. Everything changed when a friend expressed frustration over not being able to afford the cost of building a website for his business. Though Chantae' had studied web development, she had never taken on a full project independently. Determined to help her friend and eager to prove her capabilities, she accepted the challenge.

From Passion Project to Entrepreneurial Journey

The result was DirtKingztt.com, Chantae's first solo e-commerce site. Over the course of a month, she designed and customized the platform with full e-commerce functionality, ensuring it met the needs of her client. The project was a success, and word quickly spread about her exceptional work. Soon, other businesses began reaching out for assistance with a range of services, from social media management to inventory solutions, customer service systems, and software development. With every project, Chantae' honed her skills, developing a unique ability to understand client needs and craft solutions tailored to their challenges.

BlueSky Apps and Professional Growth

During this time, Chantae' also joined BlueSky Apps as a customer support representative. Her dedication and ability to manage inquiries efficiently led to her promotion as an Account Executive, where she continues to oversee sales, ticketing, and related operations. In this role, she demonstrates her strength in customer engagement, operational planning, web development and technical writing & support—a foundation she continues to build on in her career.

A Vision Born from Experience

As Chantae' navigated her entrepreneurial and professional journey, her travels revealed a common theme among some new and small businesses: they lacked the knowledge and resources to leverage simple tools that could enhance efficiency, boost profitability, and drive growth. Essential solutions like CRM systems, email management, or organized ticketing systems were either absent or underutilized, preventing businesses from reaching their potential. She also recognized a significant gap in the market: while service providers offered these tools, the costs were often prohibitive for smaller enterprises. This disparity between need and accessibility sparked the idea for B2A Marketing & IT Consulting, a company dedicated to providing affordable, impactful solutions for businesses looking to scale.

Expanding the Impact

Under Chantae's leadership, B2A has grown beyond its initial offerings, incorporating services like IT project management, web development, and digital consulting. Her commitment to excellence has earned her a reputation as a trusted partner for businesses, helping them adapt to the challenges of a digital-first world. As an experienced CRM setup and workflow development enthusiast, Chantae' brings a level of expertise that enables her clients to optimize their operations and scale effectively. Her deep understanding of customer needs, combined with her technical and strategic skills, allows her to deliver solutions that are not only practical but transformative.

Looking Ahead

Chantae' continues to expand her impact through B2A Marketing & IT Consulting. By staying true to her mission of providing accessible and effective solutions, she ensures that businesses of all sizes can harness the power of technology to achieve their goals. From her first e-commerce website to managing customer support at BlueSky Apps and leading her own micro-consultancy, Chantae's journey is a testament to resilience, innovation, and a passion for helping others succeed. Through B2A, she is not just building websites or implementing solutions—she's building a brighter future for small businesses worldwide.

We don't just provide services – we become your strategic partner, working alongside you to navigate the complexities of digital transformation and achieve measurable, sustainable results that drive both local and global growth.